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Top related persons:
Ally - 3 Stephanie Marciano - 3 Ally Financial - 2 Billie Jean King - 2 Sophia Smith - 2 it's - 2 Marciano - 2 Kasey Choma - 2
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Ally - 3 FIFA - 2 US Women's National Team - 2 Labs - 2 CBS - 2 ESPN - 2 INC - 2 Fox - 2

Search resuls for: "Stephanie Marciano"


5 mentions found


☆ Ally Financial and USGA strike deal as U.S. Women's Open purse reaches new record
  + stars: | 2024-02-01 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAlly Financial and USGA strike deal as U.S. Women's Open purse reaches new recordAlly Financial's Stephanie Marciano, Lilia Vu, the World's No.1 golfer, and Mike Whan, U.S. Golf Association CEO, join 'Power Lunch' to discuss the new partnership between the USGA and Ally Financial.
Persons: Ally Financial's Stephanie Marciano, Lilia Vu, Mike Whan Organizations: Financial, USGA, . Golf Association, Ally
☆ The WNBA Finals brought a surge of engagement for advertisers, new data shows
  + stars: | 2023-10-25 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
This year's WNBA Finals brought in more spectators than ever before and the most viewers watching from home in 20 years. Compared to last year's WNBA Finals, fans were 30% more likely to engage online with a brand they saw advertised than they were in 2022, EDO data show. Michelob Ultra ran the most effective ad series during the Finals, tracking 211% above the average Finals engagement rate over its six ads, per EDO. Both the WNBA Finals and playoffs metrics sit well above the average primetime broadcast and cable effectiveness for advertisers, EDO shows. Bosley Hair Restoration and Old Spice were 341% and 134% more effective than 2023 WNBA average, respectively, EDO data show.
Persons: EDO's, Laura Grover, Ultra, Jimmy Butler, Nneka Ogwumike, Oofos, Michelle Cardinal's, Dawn Staley, Darren Brown, Cardinal, Ally, Stephanie Marciano, thad, Bosley Organizations: Las Vegas Aces, EDO, NBA, WNBA, Growth Agency, Brands, Gatorade Locations: York
☆ How Ally Financial made women's sports a key focus in its marketing strategy and how it's measuring the results
  + stars: | 2023-07-24 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
Ally Financial made a pledge last year to invest equally in men's and women's sports media. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. A year ago, an internal audit by Ally Financial revealed the company had spent 90% of its sports-media marketing budget on men's sports. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.
Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany
☆ Ally Financial made a huge commitment to invest in women's sports. Here's how it's going.
  + stars: | 2023-07-20 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
Ally Financial made a pledge last year to invest equally in men's and women's sports. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Its latest effort, the Women's World Cup commercial, will premiere on Fox and run throughout the year. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.
Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany
☆ For women's sports, the media buys are becoming a big deal
  + stars: | 2023-03-04 | by ( Kaitlin Balasaygun | ) www.cnbc.com   time to read: +3 min
A recent Ally Financial ad buy with Disney 's ESPN focused on women's sports may be the biggest deal yet — in importance as much as the dollars attached. The one-year, multimillion-dollar deal requires 90% of its investment to be put to women's sports, through expanding game highlights, branded content and features across ESPN. "It is rare that brands buy media deals, or buy sponsorship deals, where they are as skewed toward women's sports as this one," she said. The bank is the first-ever title sponsor for both the ACC Women's Basketball Tournament and the ACC Women's Soccer Championship, and will also be the exclusive presenting sponsor for the 2023 ACC Women's Lacrosse Championship. A big money year for women's sports in 2022Ally's deal with Disney follows a successful year for women's sports on the media front, with sponsorship deals growing 20% year-over-year, according to sports and entertainment intelligence platform SponsorUnited.
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